Digital Marketing
Learn to grow audiences, drive traffic, and deliver real results using social media, SEO, paid ads, email marketing, and AI-powered marketing tools.
Programme Overview
Our Digital Marketing programme is a comprehensive, practical introduction to modern digital marketing - covering every major channel, tool, and strategy used by professional marketers today. From SEO, social media strategy, and content marketing through to Google Ads, email campaigns, and AI-powered marketing tools, participants leave with hands-on experience and a portfolio of real campaigns. This programme is designed for beginners and career changers looking to enter the fast-moving digital marketing sector.
Digital marketing is one of the most accessible, creative, and rapidly growing career sectors in the UK. Every organisation - from startups and charities to major brands and public sector bodies - needs skilled digital marketers. This programme covers the full digital marketing mix with practical, campaign-focused sessions using the tools and platforms employed by marketing professionals across every industry.
No experience needed. This programme is free, inclusive, and designed for people with no prior background in the subject. We welcome everyone, especially those from underserved and digitally excluded communities.
Duration
8–12 weeks
Format
Online & In-Person
Programme in Action
What You'll Learn
- Digital marketing fundamentals: channels, funnels, key metrics, and the customer journey
- Search Engine Optimisation (SEO): on-page, off-page, technical SEO, and keyword research
- Social media strategy: platform selection, content planning, and organic growth tactics
- Content marketing: writing blogs, creating video scripts, and building content calendars
- Google Ads and paid social: campaign setup, audience targeting, bidding, and budget management
- Email marketing: building lists, designing campaigns, automation sequences, and analytics
- Analytics and reporting: Google Analytics 4, social media insights, and campaign performance measurement
- AI-powered marketing tools: using ChatGPT, Jasper, Canva AI, and automation platforms
- Conversion rate optimisation (CRO): landing pages, A/B testing, and improving digital journeys
- Building a digital marketing portfolio: real campaign briefs, results, and case study presentation
Who Is This For?
This programme was built for people who have been overlooked, underserved, or never shown the door in.
- You're on social media every day and want to turn that into a real, paid career
- You're job hunting and want to get into marketing, content, or social media roles
- You're from an underserved community and want a creative, accessible route into the digital economy
- You run or volunteer for a community organisation and want to reach more people online
- You want to work for yourself as a freelance marketer, and you need the skills to do it.
Programme Benefits
- Completely free and open to everyone. No prior marketing or digital experience required.
- Confidence to plan and execute digital marketing campaigns across all major channels
- A portfolio of real campaign work demonstrating skills to employers and clients
- Proficiency in the tools and platforms used by professional marketers
- Pathway into digital marketing, social media, SEO, or content roles across any sector
- Certificate of participation upon completion, supporting career applications and freelance pitches
What You'll Walk Away With
By the end of this programme, you will have gained practical skills, confidence, and a recognised certificate ready for the job market.
Completely free and open to everyone. No prior marketing or digital experience required.
Confidence to plan and execute digital marketing campaigns across all major channels
A portfolio of real campaign work demonstrating skills to employers and clients
Certificate of Completion
Participants receive a certificate of completion upon finishing the programme. We are working towards recognised accreditation through industry and awarding bodies.
Clear Pathway from Beginner to Job-Ready
This programme is structured across three progressive levels. You start at the beginning and build confidence, skills, and knowledge step by step.
Level 1 - Foundation
What you will cover
- Core concepts and terminology for the discipline
- Setting up your learning environment and tools
- Industry context: why this skill matters in the UK job market
- Guided introductory exercises and confidence building
- Understanding career roles and what employers look for
By the end of this level you will:
- Understand core concepts and career context
- Set up your tools and learning environment
- Build foundational confidence in the discipline
Level 2 - Intermediate
What you will cover
- Core technical skills applied to real-world scenarios
- Hands-on labs and guided practical exercises
- Industry-standard tools and workflows
- Collaborative activities and peer learning activities
- Building a portfolio of practical work
By the end of this level you will:
- Apply technical skills to real scenarios
- Build a portfolio of practical work
- Use industry-standard tools independently
Level 3 - Advanced Pathway
What you will cover
- Advanced techniques and real-world application
- Capstone project demonstrating end-to-end capability
- Industry certifications and further training pathways
- Mentorship, networking, and alumni community support
- Interview preparation and job application support
By the end of this level you will:
- Complete a capstone project
- Prepare for certifications or employment
- Progress into specialist roles or further training
Learning Approach
- Hands-on, practical training using real tools and scenarios
- Beginner-friendly delivery with no jargon or prior experience needed
- Guided labs, exercises, and step-by-step walkthroughs
- Supportive learning environment with peer and mentor access
- Online and in-person options to suit different needs and schedules
- Real-world examples drawn from industry and community contexts
Assessment & Certification
- Short quizzes and knowledge checks at the end of each module
- Practical tasks and mini-projects applied to real scenarios
- Guided reflection activities to consolidate learning
- Peer review and collaborative feedback exercises
- Certificate of Completion issued upon successful programme completion
Participants receive a certificate of completion. We are working towards recognised accreditation through industry and awarding bodies.
Progression Pathways
- Direct employment pathways in the UK digital economy
- Industry-recognised certifications in your specialist area
- Freelance and self-employment opportunities
- Progression to advanced technical programmes
- Mentorship, networking, and alumni community support
Expected Impact
What participants typically experience through this programme
Increased digital confidence and self-belief
Improved employability and job-readiness
Access to further education or training pathways
Reduced digital exclusion in underserved communities
Practical, real-world skill development from day one
Recognition of achievement through a certificate of completion
Who Is This Programme For?
No qualifications or prior experience needed. This programme is free, inclusive, and designed for people who have been underserved by traditional education and training.
Digital Marketing
Registration for this programme is not currently open. Get advance notice of the next dates below.
Please email info@globalinnovationhub.org.uk if you would like to be the first to know when we have confirmed the next dates for this course.
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